Wednesday, October 28, 2009


Article writing is a great way to market your business online and also can earn you enough bucks as a ghostwriter. You would want your audience to think that you're a professional writer after they've read your articles. When this happens, you can be assured that these people will trust and respect you.

Here's how you can become a professional web article writer:

  • Stick with facts. Although using controversy and exaggeration will help you in getting your audience to pay attention, over stretching the truth or resorting to blatant lies are simply not acceptable in this field. Remember, your goal is to educate your readers and not to mislead them. Verify every single data that you put on your articles and back them up with research when and as needed.
  • Let's say you were thinking of writing an article on Bass fishing to promote an e-book via ClickBank or Amazon. Well, for starters you need to head on over to Groups.Google, type in bass fishing to see what questions people were asking in this niche. Every niche has their own language, a set of common buzz words they use. Find that language, write down any common buzz words and target your article around the most commonly asked questions. Now, do you think an article like this might hit the right buttons in a reader in this niche. Pay a visit to FAQ.org and check out the bass fishing "frequently asked questions". Here you will get even more quality core-issue information that speaks to the concerns of your target market. Use what you can.

  • Writing style. Your readers will consider you a professional web article writer if you use a distinct writing style that is uniquely yours; something that demonstrate wit, exceptional writing skills, talent, and deeper understanding on the topics that you're writing about.
  • Writing errors. Professional web article writers spend considerable amount of time to make sure that their articles are perfect. They read their articles not only once or twice but until they're completely satisfied. Do the same. Check your articles for grammar, spelling, and other errors before you distribute them online. Remember, they are your image in the online arena thus, it's just but right to make sure that they're flawless.
  • Impress your readers. As a professional writer, you must understand that it's your responsibility to prioritize and impress your readers. This will happen if every writing element you use and every piece of data you share compliment the needs and demands of these people. Remember that you do not have to write a huge-manuscript-of-note... in fact keeping your articles between 350 -- 500 words of interesting content is more than enough to convince your reader of the value in visiting your site for more of the same. As far as possible try and give your reader information they can act on immediately. Actually giving them a plan of action they can follow will drastically increase the attention your article commands.

Don't forget that as the reader glances over your article they are constantly thinking 'What's in it for me". Giving them clear benefits to reading your article will make them want to find out what else you have to offer. Do you think that they might want to click on your bio-box to find out?...I know they will.


No longer viable are the days of selling a one size fits all product or service to customers. If you are still stuck in that kind of mentality, you will be left behind. The market is evolving into needs based selling and customer oriented focused services. However, it is not easy to be a needs based seller that is customer oriented. This requires knowledge, skill and the correct attitude.

In order to become a truly customer oriented salesperson that sells on needs, you need to know what your potential customers are thinking and what you should focus on in order to clinch that deal. Here are 6 questions you need to ask yourself in order to become a customer oriented needs based salesperson:

Question #1 - What are the reasons that your customers are engaging in a conversation with you?

There are three reasons why customers engage in conversations. To create a new status quo, to repel an old status quo and to maintain the present status quo. Find out their purpose of engagement which is one of the reasons stated here and you will be on your way to serve them better.

Question #2 - What is their comfortable budget?

Almost every customer will have a figure in mind even when they tell you they don't. Never buy into those stories as customers are always shopping for the best deals and they will not tell you that so that they can be more flexible in their decision making.

If your product or service is above their budget, you have to justify why the charges are higher and what the customers are actually paying for.

If your product or service is less than their budget, you also have to explain the rationale behind that. Never leave your customers to make perceptions. Chances are they might think that the product or service
rendered is going to be under expectations for the price they are paying for.

If your product or service matches their budget, your customers will lap up your product or service without hesitation, which is the ideal situation that rarely happens.

Question #3 - What level of quality do they desire?

You will be surprised to know that the popular belief of the best quality with the right price will normally move your customer's hearts. In reality, customers do not always go for the best quality even though the price may be justified.

Ask your customers what level of quality they are looking for and match their requirements with your product or service. Always keep in mind that the customer have the final choice, avoid making presumptions that your "best" is theirs.

Question #4 - What is their underlying value tone?

This is often taken note of by sophisticated needs based sales people. They know that the customers have to meet their own value judgment on products and services and will assist them in matching the right product or service with their budget. An easy way to prevent buyer's remorse is to imagine you in their position and see what pros and cons are for purchasing the product or service offered.

Question #5 - What product features and functions are customers looking for?

The easiest way to find that out is to ask your customers directly. Ask them about the features and functions they need and those they can do without. Ask them on how they are going to use your product or service and find the matching fit. We do not like to pay for things we do not need, so do your customers. The focus should always be on satisfying their needs. When they realise the high ethics that you are operating with, chances are you have a loyal customer that will keep returning and also refer new customers to you.

Question #6 - Their preferred mode for payment?

The very last step of the business transaction is the closing. Even though every part of the sales process may precede smoothly but the transaction still fails because your customer's preferred mode of payment and structure is unavailable. The solution is to offer flexible and accommodation payment modes. Try to focus on making it a pleasant and convenient shopping experience for your customers.

The above points are just the tip of the iceberg when it comes to needs based selling. The ideal sales process is always to strive for a win-win situation for your customers, organisation and its people. Everyone ends up benefiting and happy, so do your pockets.

Ben is an entrepreneur and also a operations manager in a corporate training company. He has extensive knowledge in the areas of finance and corporate training. He has also started his own online business dealing in multiple areas of trading in the year 2008. In addition, he takes time off to self-improve continuously in order to keep abreast of the latest developments in the economy where knowing where the market leads, is crucial for the survival of every business.


After this you want to choose a basic outline for your eBook. Think and plan some chapters. Write down all the chapters that are going to have in your eBook. Use all your ideas. Then you start to fill them up chapter by chapter. Use all the source material that you gathered, but don't copy it word for word. Write it in your own words and see if you can put your own personality in it to make it unique. Set yourself some goals. Try and finish one chapter a day.

Next, try and get some nice pictures in your eBook and change the fonts and sizes so that it looks professional. Make sure that your eBook has some nice links to your other products and sites inside for some juice back end sales. This is an easy way to get free viral traffic to your websites.
You can sell your ebooks online at amazon and make lots of money.

Finally, you want to get someone to proof read it for you. Get more than one person, especially if your first language isn't English. You can hire people for this on sites like Elance. If you are satisfied with it, compile it into PDF format. This is the best format for your info product.

You can use easy software like ebook-gold to publish your e-book. Make it brandable if you are going to create a free info product. This will make sure that people want to give your product away and your traffic will grow virally.

When you have your finished product, you only need to make a great sales page for it (outsource if your copywriting sucks) and start getting traffic to your sales page. Check our post on how to sell your ebooks online. If you don't want to pay for website traffic to your info product, you can get these Free Traffic Courses for free. You will learn all the free traffic generation secrets that exist.

This may sound easy, but it is still hard work to create your own info product. It will pay off when you see the cash flowing in though. And then it is off to create the next one. Good luck!


  1. Step 1

    This is a great news for the merchants in the house. Amazon.com has a very hot marketplace with millions of customer across the globe; where you can sell whatever stuff ranging from books, electronics, software, furniture, and so on, whether new or used stuffs. First step is to go to Amazon.com and on their website look to the bottom left side where you’ll find “Selling on Amazon”. Click on the link “Sell Your Stuff”

  2. Step 2

    The link will then take you to the “Sell Your Stuff and make money – it’s that easy” page. This is where they tell you that you can “Earn cash by selling your pre-owned items on Amazon.com. It’s easy, it’s fast, and it doesn’t cost you a penny until your item sells” if you are choosing individual plan. They have two price plans: individual plan(to sell little stuffs with no subscription fees) and pro merchant (to sell a lot of stuffs with a monthly subscription fee of only $39.99 plus selling fees on items that sell).

  3. Step 3

    Just below the welcome, there will be a box where you will list the item you would like to sell. Amazon has 18 categories from books, sporting goods, automotive, and more categories including one called “everything else” to use if your item is not listed in the category.

  4. Step 4

    Search by title or keyword to find your exact item in their marketplace. Once you have done this, click on the “Start Selling” button.

  5. Step 5

    You will then be taken to the page which shows all items that are relevant to your keyword or title. Depending on your item, you may see one or multiple items to choose from. Once you have found an item that is like yours, click to the right on the “Sell Yours Here” button.

  6. Step 6

    You will next verify the item you are selling, select the item’s condition. You need specify if your item is a new or used item and then add comments about the condition of your item. Once you are ready, click on the “continue” button at the bottom of the page.

  7. Step 7

    On this next page you will enter the price for your item, the quantity you have available for sale to sell, your location, and select your shipping methods. OK what about the shipping? Amazon.com will credit you for the cost of shipping. There are preset credits for each shipping method so you are not out the money of shipping.

  8. Step 8

    Once you have completed this you will be taken to the sign-in page. If you have an Amazon.com account, you will sign into it here, or you can create one if you don't have an account yet. First you need to go to amazon.com and set up a sellers account. This will require a credit or debit card, not to charge you for the account, but to verify who you are, and to charge each month for amazon fees, for selling on their site. The fees are minimal, much less than eBay.

  9. Step 9

    Once you are ready, click on the “Submit your Listing” button at the bottom of the page and your item will be listed in the Amazon.com Marketplace.

  10. Step 10

    Once your item sells, Amazon.com will immediately send you an email alerting you of the sale. You can follow their easy-to-understand and follow instructions. You need to send your item within two business days and after the buyer confirms to Amazon that they’ve received your item—Amazon will transfer the money to your account. You will receive the price of your item + a credit for shipping – Amazon’s small commission.

Tips & Warnings
  • Pricing your item well will help it sell. Be realistic about what it's worth. Amazon will provide you information about other similar items to guide you in pricing yours.
  • Be sure to ship your item in the time frame and with the shipping method chosen by the buyer. Amazon closely watches its sellers to ensure that their clients are getting what they pay for so follow through with your end of the deal to get your money.

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