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Friday, October 9, 2009

WHAT IS BLOGGING AND WHY YOU NEED TO BLOG

A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. To some of you, you may not need to have blogging defined for you. Blogging is the act of writing in one's blog. To blog something is to write about something in one's blog. The actual word, “blog”, comes from the term web log, which was eventually shortened to its new term BLOG.

You can create a blog on whatever topic you like, use the template you want, and write in it when you want. Nearly all blogging sites offer registration for free. You can vent to the world, write about things that you care about, discuss your life…there is no limitation. Blogging is indeed fun when you choose a niche that interests you.

Blog vs. Website

A blog is different from a regular website. It is structured in a daily format where the most recent entry is situated on the top of the page. I like to think of it as the online equivalent of a diary or daily journal. For this reason it is considered "dynamic".

A regular website is considered "static" because the content isn't situated in the "daily posts" format. Once the articles go online, they stay in the same place they were posted initially unless the website designer moves them.

Reasons why you should start blogging

  1. It's good for business.

  2. It improves your search-engine ranking.

  3. It makes you more valuable to your customers and prospects.

  4. It will generate more traffic for your site

  5. It will improve your sales.

  6. If you participate in Google's Adsense program, you can make some big money, even if your visitors don't buy directly from you or they go to your competitors.

  7. It can get you and your company noticed.

  8. If you add RSS news feeds to your blog, you can get loads of content without working so hard AND you can easily distribute your blog's content to other bloggers and websites. (RSS means Really Simple Syndication)

  9. You can invite your readers to comment on your posts, thereby creating a better relationship with them (and increasing the possibility that they will buy from you).

  10. You can have fun writing about your company, products, industry, competitors, conferences you attend, just about anything!

Blogging is relatively easy to start and free like www.blogger.com. Sure, websites are easy to start too, but it takes a little more effort to make sure the website looks nice. With a blog, all you need to do is take a few minutes to set things up, choose your template, and start posting.

Sure, you can go the extra mile and customize parts of the blog template but most of the templates look pretty nice and can stand on their own if you don't have the know-how or the desire to change things.

A blog is also easy to update. All you need to do is log in to the system to add new posts. Nothing else is needed. This ease of use is crucial to blogging success because the more content you have on the site, the more successful you'll be in the long run.


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